Jeff Smith, Owner


“We treat people the way we want to be treated” has been Positive Electrics motto since the day owner Jeff Smith founded the company in 1995. Our loyal customers helped us grow from our humble beginnings inside of a house garage repairing the starters and alternators of farm equipment, to where we are today.

Jeff began Positive Electrics as a one-man shop after spending time on the road and realizing he would rather do repair work and work with his hands. Farms were his primary clientele, and with business slowing down in the winter as farm equipment was stored for the season, Jeff began snow plowing in winter months. This led Positive Electrics into the snow plow business, and for the last 10 years we have been your snow plow specialists!

With the growth of the company Positive Electrics moved from Jeff’s garage into the city of Shawano. We are still located in Shawano today and offer you our nearly 20 years of service experience in repairing, rebuilding and exchanging a large variety of starter, alternator and DC motor parts, truck accessories, hitches, snow plows, winch motors, and batteries. Stop in today for a free estimate!

Our Staff

Jeff V. - Manager

Art - Auto Rebuilder

Rory - Rebuilder & Plow Installer